Is influencer marketing (KOLs) still effective, or are people over it? The short answer is yes – but only if brands stop treating influencers like a magic bullet for getting attention and start looking at them as a serious way to drive actual sales. The truth is, most businesses that blow it with influencer marketing…
Are home ice baths actually better than professional chambers? That’s the question I get asked all the time by clients in the treatment room at The Facial Hub, especially as more and more people are looking to cold therapy to help with recovery, skin health and just plain old stress management. To be honest, the…
The question “Are the West MacDonnells any good for a swim?” pops up every dry season in the Northern Territory at some point – usually when you’re refuelling at a servo or grabbing a half-warm pie on the side of the road. I’ve done my fair share of swimming both out there in the desert…
What are ombre brows? This question comes up constantly in my Melbourne studio. As an Olha Po–Brow artist, cosmetic tattoo specialist & founder of Face Figurati, I’m not surprised that this is always on people’s minds. After all, anyone who’s seen those dodgy early-2000s old-school eyebrow tattoos can’t help but worry – and rightly so.…
Let’s get real. If you’ve ever found yourself Googling “what is the average cost of lip blushing?” while scrolling through perfectly tinted pouts on Instagram, you’re not alone. Lip blush has taken over Melbourne beauty clinics, but prices vary wildly—and it’s not just about location. From pigment quality to your artist’s experience, the final quote…
Kakadu National Park in Australia’s Northern Territory is a huge area of Aboriginal land, full of biodiversity, cultural heritage and rock formations. It may seem like the perfect place just to pull up and pitch a tent anywhere, but camping in Kakadu is strictly regulated to protect its cultural significance and environment. So, can you…
Cosmetic tattooing, also known as permanent makeup, has become super popular for enhancing eyebrows, lips and eyeliner tattoos. But not all procedures heal as expected. If you’ve had a cosmetic tattoo that healed poorly—whether it’s fading, uneven pigmentation, pigment loss or an undesired shape—you may be wondering if you can get a new cosmetic tattoo…
The Great Ocean Road is one of the most famous drives in the world, with stunning ocean views, incredible coastal formations and heaps of wildlife. Many ask: Can you do the Great Ocean Road in 4 days? A 4 day Great Ocean Road itinerary gives you heaps of time to experience natural beauty, rugged cliffs,…
Permanent eyeliner is a popular cosmetic procedure that implants pigment along the lash line to enhance the eyes. But many people ask themselves: “Am I too old to get permanent eyeliner tattoo?”—the answer is probably no! Age isn’t a limiting factor but there are several things to consider. Does Age Matter? The good news is…
Phillip Island is 140 km from Melbourne and is a traveller’s dream for natural beauty, Australian wildlife and adventure. Famous for the Penguin Parade and beautiful beaches, Phillip Island is the perfect summer destination for families, couples and solo travellers. Here’s your ultimate guide to exploring this beautiful island and surrounding attractions. Getting to Phillip…